MIDDLESEX COUNTY, ON – November 4, 2025 – Ontario’s Southwest Regional Tourism Organization, Middlesex County and Tourism Innovation Lab have partnered together to offer the Middlesex County Agri-tourism “Spark” Program.
The program has the goal to inspire Middlesex County entrepreneurs, small businesses, non-profit organizations and community groups to share new agri-tourism ideas that will generate new tourism opportunities, offerings, experiences, and partnerships in the county.
Selected applicants will receive a 3-month mentorship, $3,000 in seed funds to support tourism idea development activities, access to a support network, and ongoing guidance with other resources and support services provided by partners.
“We are thrilled to be partnering with Tourism Innovation Lab and Ontario’s Southwest Regional Tourism Organization to bring this valuable program back to Middlesex County. Agriculture is the heart of our region. We look forward to the innovative ideas to expanding the agri-tourism sector that will be ignited through this collaboration.” – Cara Finn, Director of Economic Development, Middlesex County
“We’re excited to bring the "Spark" Program back to Middlesex County, this time with a focus on Agri-tourism. The region’s farms, food producers, and rural entrepreneurs have so much creativity and potential, and we’re proud to help turn their ideas into new experiences that connect visitors to the land and community.” — Alex Berlyand, Program Lead, Tourism Innovation Lab
Applications for the Middlesex County Agritourism “Spark” Program are open until December 4, 2025. A program information session will be hosted online on November 19, 2025, at 1:00pm EST. Additional information about the program is available on the program webpage: www.tourisminnovation.ca/middlesexcounty