Are you a tourism operator, community organization, or local municipality looking to create new festivals or events that attract visitors from outside the region? As Middlesex County’s Destination Marketing Organization (DMO), Visit Middlesex is offering the Visit Middlesex Tourism Initiative Sponsorship to support partnerships that drive visitation, increase regional awareness, and generate economic benefits for local businesses.

If you have ever wondered what a sugar bush actually is, here is the answer. A sugar bush is a forest of maple trees that are tapped to collect sap, which is then boiled down into pure, golden maple syrup. In Middlesex County, sugar bushes are more than production sites. They are seasonal destinations filled with warm food, fresh air, and long-standing traditions.

Middlesex County, ON, January 14, 2026 – Middlesex County is pleased to announce the three successful recipients of the 2026 Spark Mentorships & Grants Program, an initiative designed to support innovative tourism ideas that strengthen and grow the local visitor economy.