Articles

There’s something about summer that makes ice cream taste even better. Maybe it’s after a day at the beach, following a round of golf, or while cruising scenic backroads with the windows down. Whatever your summer adventure looks like, Middlesex County has plenty of places to cool off with a cone, sundae, milkshake, or frozen favourite.

From the first days of summer to the colours of fall, Middlesex County is filled with festivals, fairs, and unforgettable community celebrations. From live music, local markets to agricultural traditions and family-friendly fun, there's always something happening worth planning a getaway.

There’s nothing quite like filling a basket with fresh-picked berries, wandering through rows of fruit trees, and enjoying a day on the farm with family and friends. Whether you're planning a summer outing or a fall harvest adventure, Middlesex County is home to some fantastic U-pick experiences that let you connect with the season and bring home the freshest local produce.

Middlesex County is home to seasonal flower farms, lavender fields, sunflower experiences, and family-friendly U-pick destinations, all less than an hour from London. Here’s when to go and where to visit.

From championship-calibre layouts to relaxed rural clubs, this is where variety meets accessibility. You can tee off at a polished country club in the morning, play a hidden countryside gem the next day, and never feel rushed doing it.

Embark on the Sweet Route of Middlesex County, a delectable adventure through some of the region's best bakeries, cafes, and dessert shops. This journey features 8 stops, each offering something special, from creamy specialty pastries to authentic baked goods filled with heart and tradition.

Visit Middlesex works closely with tourism operators, hospitality businesses, community organizations, and industry stakeholders to grow Middlesex County’s visitor economy.

Middlesex County had plenty to celebrate at the 2026 OSW Innovation Awards, held during the Southern Ontario Tourism Conference (SOTC) in London, Ontario. The annual awards highlight innovation, leadership, and excellence across Southwestern Ontario’s tourism sector. This year, two Middlesex County representatives were recognized among the region’s best.

Are you a tourism operator, community organization, or local municipality looking to create new festivals or events that attract visitors from outside the region? As Middlesex County’s Destination Marketing Organization (DMO), Visit Middlesex is offering the Visit Middlesex Tourism Initiative Sponsorship to support partnerships that drive visitation, increase regional awareness, and generate economic benefits for local businesses.

If you have ever wondered what a sugar bush actually is, here is the answer. A sugar bush is a forest of maple trees that are tapped to collect sap, which is then boiled down into pure, golden maple syrup. In Middlesex County, sugar bushes are more than production sites. They are seasonal destinations filled with warm food, fresh air, and long-standing traditions.